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A quality Trademark or "mark" is the bedrock to any successful business or product. Protecting this valuable asset is imperative to a company's success, and yet surprisingly few entrepreneurs know much about what it is and how to protect it. In this class, students will learn the fundamentals of trademark law, including what makes a good mark, how to select a mark, how to protect a mark, and how to properly use a mark in the marketplace to maximize...
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