Evelyn Frison

Teaches at General Assembly

Evelyn co-founded Pivotte – a line of updated classics in advanced fabrics for women on-the-go. Technical, versatile, and easy to care for, the clothing supports demanding schedules and travel.

Evelyn launched her career in digital strategy, creating campaigns for brands like IBM and Visa. She continued to enhance her digital skill set while simultaneously gaining expertise in branding and marketing, and transitioned into an Integrated Marketing Consultant position. She created Pivotte in part to support her rigorous consultant lifestyle, which had her taking multiple meetings across the city in a given day, as well as across the country. Noting the limitations of women's clothing in being able to support this lifestyle, Evelyn shared frustrations with her friend and now business partner, Yehua Yang. Together, they designed a solution. They recently launched Pivotte on Kickstarter, successfully raising over 150% of their goal. Now, Evelyn is focused on bringing performance to fashion, and growing Pivotte into an international brand.